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MerCK VR BRaND EXPeRIENCe

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Microbes should be tons of fun*

When one thing was on my bucket list, it was always to play with microbes. Merk approached us with the task of creating a brand world that could be experienced in virtual reality.

I was able to fulfil my dream without washing my hands afterwards. Together with Decode, Fork and HDS we created an unforgettable world full of tangible microbes, spaces and action. It's hard to fully understand the principles of Merck products without experiencing them in person. But thankfully, you don't have to. With VR, you could literally step inside the Merck pin world and see how it works for yourself.

You could shape, create, experience, play and learn with your own hands.

I developed conceptual elements of the game, designed the general visual appearance and provided style frames. It was so much fun to dive deep into the Merck Brand world and create such a fascinating experience.

*headline has been created before COVID