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THIS IS maRKeTING - KIA enIRO

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Niro can handle it

It's really hard to stand out when your name is the same as others' in the world. You need something that makes you unique. You then realize that your name is one-of-a-kind after all.

The idea of the commercial is simple: Robert De Niro gives everything as an actor. One legend advertises the other legend. As simples as it is. Robert De Niro is one of the most iconic actors in the world, known for his intense method acting, captivating characters and iconic movies. In this ad for Kia he does everything to prove that there's a little bit of legend in every Kia E-Niro.

I was responsible for the production and implementation of digital assets based on conceptual, corporate identity and guidelines.

The most challenging part was to look at Kia's vision, market position, consumer insight & other strategies and ensure that we understood the needs. We combined the character of both Niros and created a wonderful symbiosis.