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SPeaKS FOr ITSELF - KIA PROCeeD

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A car that says a lot without saying a word

A campaign can't be successful without a strong identity that captures the brand's essence. We ensured that the campaign's look and feel resonated with the audience's mindset and lifestyle.

The new Kia Proceed speaks for itself. The same goes for the staging of the new, elegant and sleek limousine.
Together with HDS and Innocean Worldwide, we designed a comprehensive campaign concentrating on a visual, design-oriented image and video language. The automobile was the centre and also provides the backbone of the entire communication from the TV ad to the comprehensive digital extension on the website and social media.

As a Motion Designer, I was in charge of combining video footage and 3D animation in a conceptual and practical way. The focus was mostly on post production for digital media and website integration. In 28 different European countries, all digital materials were distributed at the same time. This digital campaign was one of Kia Motors' biggest and most successful ever, thanks to its European rollout.

Credits

Role

Year

2018

Client

Kia Motors

Agency

HDS/Liganova

Companion

Tempomedia

Tools

After Effects, Premiere, Photoshop, Audition

Team

Timo Kanehl, Per Seuring, Jan Wilhelm, Daniel Kaiser