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BUCKLE UP FOR N!

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Life's better in the fast lane

The Nürburgring 24h Race is a challenging, world-known event that attracts millions of racing fans every year. This year, Hyundai needs to ensure that the race is a success. Hyundai hosts a digital campaign that will resonate with its target audience without being typical or cliche in order to attract more viewers. The main challenge for the brand is to get people to think outside of their current perceptions of it.

The Hyundai N brand is a newly established performance car brand, and it has yet to make a name for itself in the automotive industry. The key to increasing racing fans' excitement is a digital campaign, which includes an online film, an AR face filter, a retro game, a social media campaign and a website with a built-in livestream. I empowered with the execution and direction of the social media elements, as well as support for the online film, facefilter, and retro game.