↘

HYUnDAI MOCEAN

••••

Car maintenance done easy

Join the new future of mobility with Hyundai Mocean and ditch the weekly stress of car ownership. You can now enjoy premium cars on-demand with a flexible plan that's tailored to your needs. The campaign is entirely digital: bold colors, a quirky but cute look, and clear messages.

These features were required on all digital social media channels. My intention has always been to combine the clean and perfect aesthetics of pure digital forms with the charming and lively movements of frame by frame animation. My responsibilities included video animation, look development, sound design, storyboarding, and art direction.

Unfortunately, the original storyboard of the explainer video was scrapped. However, I adored the campaign's look and feel and couldn't bring myself to finish the video in this form. So I used every spare minute after that to create the explainer video based on the original storyboard. This way I got to know my enthusiasm for Adobe Animate better and appreciate frame by frame animation even more. It was definitely a lot of work, but it was also a lot of fun.