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ViVO S21 5G CaMPaIGN

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Nobody can ruin your moment like Sergio

Introducing the most advanced Vivo smartphone yet! It's the ultimate powerful smartphone ever made by Vivo: it's fast, equipped with the latest 5G connectivity and embedded with AI tech. And now meet itty-bitty Sergio. Sergio is more than just a tiny little firefly. He's got style, attitude and his own Instagram account. Sergio is the world's smallest influencer, and with Vivo's cutting-edge camera technology, he is crystal clear.
We build a full-fledged digital campaign around Sergio, who has proven time and again his ability to generate serious buzz for larger causes. A fully integrated social media release with hero film, assets, and influencer marketing, launched concurrently throughout Austria, Italy, and Spain, is at the core of the campaign.
I was in charge of all moving social media assets, compositing as well as Sergio's integration into influencer marketing.