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IT WON'T BE A SECRET FOR LONG - KIA XCeeD

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People chasing cars

A full digital campaign combining The new Kia XCeed is more than just a mouthful to pronounce, it's also a car that has people chasing after it. I am not kidding, people are literally running after it.

The launch of the Kia Xceed is strategic for many reasons. It reflects the company’s commitment to innovation and design and it responds to some of today's consumer demands: an ever-growing preference for SUVs, a need for more passenger space, and a demand for fuel efficiency while still wanting some style.

The TV spot was the heart of the campaign followed by the digital assets. Our goal was the perfect staging of the new Xceed. Both digitally and in the classic media such as TV.

I was involved in all phases of the campaign. From the initial concept and idea phase to the implementation and production of the digital assets for every digital platform of the campaign, the voice tube of the campaign. The poor souls who still haven't heard of the new Kia Xceed. You can't help them anymore either.