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MERCEDeS-BENZ OfFROaD APP

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Digital offroad experience that never made it

The Pitch Idea: the first full digital offroad experience of the Mercedes-Benz SUVs. An app that will accompany you beside the road, no matter how dirty, muddy or hilly it will get.
Unfortunately it never made it so far. After a ride over hill and dale, it could have been so beautiful. In the offroad experience, you would have had access to all cameras, sensors and hydraulics of the car and could have seen such precise and important data of your ride.

You would have experienced that even the high increase on the mud mountain would not have lowered the performance. You would have seen the latest social awards, because you would have increased your previous offroad value. But it just wasn't meant to be. My tasks were Motion Design and 3D visualization.

Credits

Role

Year

2017

Client

Mercedes-Benz

Agency

HDS/Liganova

Tools

Cinema 4D, After Effects, Illustrator, Photoshop

Team

Miriam Slowik, Daniel Kaiser